Viewpoint in the Fog is the latest publication from Postalco founders Mike and Yuri Abelson, marking the brand’s 25th anniversary. The book reflects on Postalco’s philosophy of design through making — what they call “thinking through the body”. From the first small notebooks to furniture and everyday tools, Postalco’s work has always grown from curiosity, careful observation, and respect for craftsmanship.

At its heart, the book explores what it means to create in the midst of daily life. Inspired by conversations with friends who balance creative practices with family and other demands, Mike and Yuri describe creativity as “moving forward through dense fog". Rather than seeing chaos as an obstacle, they embrace it as part of the process.

Viewpoint in the Fog is both a behind-the-scenes look at Postalco’s approach and a thoughtful reference for anyone navigating the challenges of creative work—whether in design, food, music, writing, or beyond.

Postalco began modestly in Brooklyn, NY when designer Mike Abelson created an envelope-shaped case for his graphic designer wife, Yuri. Additional products were created through thought and experimentation on the post and exchange of paper. All Postalco products are made to be durable, “blending warmth with the beauty of understatement” and used by all.